-To use this deep link with your bot, specify the deep link as the URL target in your card's button or tap action through the `openUrl` action type. Apps can also use Teams Java Script library 2.0 to create this without having to manually prepare the deep link. Following is an example using Microsoft Teams JavaScript client library (TeamsJS):

-* If there is no active meeting.

-|Deep link consuming Subentity ID | This sample shows how to use deep-link from bot chat to tab consuming Subentity ID. It also shows deeplinks for navigate to app, navigate to chat, open profile dialog and open scheduling dialog.|[View](https://github.com/OfficeDev/Microsoft-Teams-Samples/tree/main/samples/tab-deeplink/csharp)|[View](https://github.com/OfficeDev/Microsoft-Teams-Samples/tree/main/samples/tab-deeplink/nodejs)|

-1. Select **Develop (Preview)** > **Open in Teams Toolkit** > **Open in Visual Studio Code (JS/TS)**.

-1. Select **Develop (Preview)** > **Open in Teams Toolkit** > **Open in Visual Studio (.NET)**.

-* [Develop (Preview)](#develop-preview)

-## Develop (Preview)

-In the **Develop (Preview)** section, you can open and develop your app in Teams Toolkit in the Visual Studio Code and Visual Studio. For more information, see [develop your app with Teams Toolkit](develop-your-apps-with-teams-toolkit.md).

-As soon as your collaborative app is published and customers are made aware of its existence, the entire focus of your organization must shift towards driving adoption of your app among existing customers first. Follow the step-by-step guidance, resources and best practices available [here](../../../../../promote-app-adoption.md) to plan and support the rollout of your Teams app in your customersΓÇÖ organizations, navigate business decision makers, IT admins and educate end-users. The outcome of a successful app rollout among your existing customers is a pre-requisite to learn from user feedback, achieve product-market fit, acquire net new customers, monetize your app and eventually derive RoI out of your build and go-to-market investments.

-Similar to customer success teams, it's imperative to train your customer support team on the Teams app. Upskill them on frequent user scenarios, common queries, and guidance for troubleshooting. It's also useful to train the team for any pre-configuration required, app rollout and governance of the Teams app in customer organizations. Your support team may get fairly nuanced queries about your app in Teams.

-It will be a good idea to have your support team conversant in day-to-day usage of Microsoft Teams. It also helps to be up to speed with all articles in the Teams admin-facing public documentation sections [Third-party apps in Microsoft Teams](/microsoftteams/overview-third-party-apps) and [Admin controls to govern apps](/microsoftteams/customize-apps). Your customers will benefit from their expertise in these areas.

-Your customer success team must set up time to introduce your new Teams app to these customers and demo the experience. Then, they must work out a plan to activate these overlapping customers on Teams. These activation motions will allow your customer success and customer support teams to learn how to drive programmatic adoption, tackle common customer queries and build real-world expertise on your Teams app.

-<summary>App activation in pre-identified pilot Teams customers</summary>

-<summary>Share overlapping customer orgs to plan co-activation</summary>

-For large, strategic enterprise customers that use your SaaS product and Microsoft Teams, MicrosoftΓÇÖs customer-facing resources can partner with your sales and customer success teams to drive co-activation of your app in the customer organization. Microsoft evaluates co-activation opportunities for apps based on customer interest, adoption opportunity (sold seat size in customer account), and so on, among other criteria.

-Contact your field, account, or engineering representatives from Microsoft to request potential co-activation of your Teams collaborative app in strategic enterprise customer accounts.

-> Go-to-Market Bill of Materials (GTM BOM) for your app is a pre-requisite for using this opportunity.

-YouΓÇÖll probably not be surprised to hear that not all apps are equal on any marketplace. Teams apps are diverse in terms of use cases fulfilled, personas served, end-user user experience, and user value delivered. As a developer, you can:

-Needless to say, the strategy you'll adopt among the options described above will determine:

-1. **Sales-led growth**: Potential customers or *sales-qualified leads (SQLs)* interact with a sales representative or a customer success representative. It can be through every stage of the buying journey. The interaction can start from understanding your SaaS appΓÇÖs feature or seeing a demo, result in purchase of your product and last through post-purchase setup and config, sales-led user onboarding, and training by customer success reps regarding how to use the app.

-After you become CSP channel ready by completing the pre-requisites, browse through the CSP list on the Partner Center to find resellers to negotiate a partnership.

-Teams marketplace allows you to create private offers, that is, time-bound pricing of your SaaS subscription for Teams app with customized, pre-negotiated terms for [CSPs](/azure/marketplace/isv-csp-reseller). You can also create [private plans](/marketplace/private-plans) for targeted customers to offer negotiated pricing.

-Host digital webinars at regular cadences to showcase the value of your Teams app to customers. Your customer success team and pre-sales or sales team must funnel relevant existing customers and new prospects as preferred leads to invite for the webinars. Ensure that you include links to sign up for the webinars on your appΓÇÖs landing page on your website and your app store listing. It attracts new, exploratory users who may be interested in learning more about your app.

-While building traction, you showcased the collaborative app in Teams during your annual customer conference. ItΓÇÖs time to expand the coverage to well-known public industry events where you've a prominent presence or conferences which you sponsor. Your executives can include the Teams app in their keynote or showcase your innovation centre stage. Doing so is bound to attract both existing and new prospective customers.

-<summary>Co-activation in mutually identified existing customers</summary>

-Based on the list youΓÇÖve shared with your Microsoft field, account, or engineering representatives while building traction, itΓÇÖs time to execute co-activation and adoption of your collaborative app in customer accounts with significant seat sizes. Your customer success team will play a major driving role in this motion. They can work alongside business decision makers, IT decision makers, and end-users, that is, employees of the customer organization who are going to use your app inside Teams.

-<summary>Co-activation in mutually identified existing customers</summary>

-Microsoft will evaluate co-activation opportunities in large customer accounts. Evaluation is based on customer interest, adoption opportunity (sold seat size in customer account), and so on, among other criteria.

-Your field, account or engineering representatives from Microsoft will reach out to include your collaborative app in specific, local subsidiary-drive GTM opportunities focused on Teams customers located in the subsidiaryΓÇÖs market.

-Expose your solution to Microsoft field sellers and executives through an on-demand webinar featuring your speakers and content. Microsoft will post your on-demand webinar to an internal site and promote it to Microsoft sellers. Share the internal Microsoft on-demand webinar link with your Microsoft contacts as well. Connect with the [ISV Marketplace Success Rewards Program team](mailto:rewards@microsoft.com) to check eligibility, seek guidance and execute this motion.

-This stage is ripe to further sales, customer success and product-led initiatives to grow your SaaS business leading with the Teams collaborative app product line youΓÇÖve built. Consider making further investments into your sales, customer success, marketing and product teams who are responsible for the Teams app so that you can win more customer deals, collaborate with Microsoft on GTM and realize net new economic value through purchases and renewals on the commercial marketplace.

-<summary>Expand customer co-activation and joint new pitches</summary>

-Microsoft will evaluate co-activation opportunities in large customer accounts based on customer interest, adoption opportunity (sold seat size in customer account), and so on, among other criteria. Get in touch with your Microsoft field, account, or engineering representatives to discuss potential joint customer pitches in large customer accounts.